Jeff Shaw is the head instructor at Bellingham BJJ. In this audio series, Jeff teaches how a culture-first approach to setting up your gym will make things much easier in the long run, in terms of attracting and retaining the right customers.

Ep. 1: Setting Up the Gym
Jeff talks about how a culture-first approach to setting up your gym will make things much easier in the long run, in terms of attracting and retaining the right customers.

Ep. 2: Day-to-Day Operations, feat. Jeff Shaw
Jeff shares great advice on how your routines and actions can create, enforce, and strengthen your gym's culture, creating a positive and consistent experience for your students.

Ep. 3: Troubleshooting, feat. Jeff Shaw
We discuss troubleshooting culture-related problems.  Jeff breaks these into three categories: business-oriented, minor personal, and serious misconduct.