Windows of Opportunity

Timing is just as important as execution.

When you do something is just as important as how you do it.

Being good at something usually isn't what makes the difference. Many skilled people go their entire careers without having a breakthrough moment. Many companies with brilliant products never get traction. Being in the right place at the right time, and doing the right thing in the right moment, are sometimes more important than actual performance. Circumstances matter. Timing matters.

Windows of opportunity are a concept existing across multiple disciplines, including finance, medicine, product strategy, and competitive sports. Sometimes external events create a window where you are dramatically more likely to succeed.

External factors outside of your control can work in - or against - your favor. Unfortunately, you can't always predict these events, which makes it hard to exploit them. So often, the best strategy for finding the right timing is consistency. Take the most shots. Keep your pipeline full. As Samuel Goldwyn said, "The harder I work, the luckier I get."


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