BJJ Mental Models


The world's most valuable Jiu-Jitsu audio courses.

By the world's most popular BJJ concepts podcast.

7-day free trial.  Cancel anytime.  No bullshit.  As low as $20/mo.


Sign up now and you'll get:

BJJ courses you'll actually use.

How many instructionals have you bought that just sit unwatched on your shelf? We aren't like that.

Our courses are presented in long-form lecture format, like you'd find at an elite university.

We won't bore you with endless repetitive technique videos that you could get for free on YouTube. We offer real courseware with world-class black belts.

Professional video sparring analysis.

Upload your rolling and competition videos for our review. Our review team contains world-class black belts representing about 20 collective world championship wins between them.

You'll get direct, personal coaching from the best grapplers in the world, and it's about 10x cheaper than a single private lesson.

An exclusive community that wants you to succeed.

The BJJ Mental Models Discord community is, hands down, the best and most productive online Jiu-Jitsu community you'll ever join. 45+ world-renowned black belts and counting!

Exclusive access for BJJ Mental Models Premium subscribers.

Introducing your coach:

I'm Steve Kwan. I'm a technology leader, process strategist, and advisor with 20 years of experience leading teams, building products, and growing companies. I've worked with companies of all sizes and stages: from tiny to Fortune 500, from startup to IPO.


I'm also a black belt in Brazilian Jiu-Jitsu, and I'm the founder of BJJ Mental Models: one of the world's top Jiu-Jitsu podcasts and educational resources.


I'm happy to introduce BJJ Mental Models Premium: our single best offering for rapid BJJ skill acquisition and development.

Audio masterclasses from the best in our sport.

BJJ Mental Models Premium includes our always-expanding library of audio courses! These courses are the best way to "level up" beyond the free BJJ Mental Models podcast.


Our Premium courses are different and unique from anything else you'll find in the sport of BJJ. We don't want to make you memorize more niche techniques...we want to change the way you think. We want to help you develop your Jiu-Jitsu in the areas that will truly make a difference.


On BJJ Mental Models Premium, you'll find courses and lectures from the brightest minds in our sport. They deconstruct their mindset, explain their methods, and most importantly, teach how you can duplicate their success.


We don't nickel-and-dime you by charging for each instructional. Sign up for Premium and you get all our instructionals for one extremely competitive price. And yes, they're all included in your free trial, so you can access them for free by signing up now.


Here are the courses you'll get if you sign up today:

BJJ Mental Models Premium contains 50+ hours of game-changing content, and is always growing! Get all of the above, as well as all future courses we launch, by activating your free trial here: 👇


Get direct coaching from elite-level black belts.

We've assembled one of the best review teams in the world to support our Premium subscribers. Join Premium today, record your rolling footage, join our subscriber Discord, and get feedback from our all-star review team. Let's introduce your coaches:

Dominyka Obelenyte

Dominyka is a Marcelo Garcia black belt, 4x black belt world champion, and 10x overall world champion.

She was promoted to black belt in January of 2015 at the age of 19, becoming one of the few people to receive such a high rank at such an early age. That following summer, Dominyka went on to win her weight and absolute in the IBJJF World Championships, becoming the first rookie black belt to double gold, as well as the first and only European.

Brianna Ste-Marie

Brianna is black belt under Brazilian Top Team, a 2022 ADCC finalist, and a 2022 IBJJF world champion.  She's one of the top Jiu-Jitsu athletes operating out of Canada, and provides exceptional feedback to grapplers of all levels, especially in no gi.

Margot Ciccarelli

Margot "Mars" Ciccarelli is a professional Brazilian Jiu Jitsu athlete and coach, winning five World Championships in her colored belt career. She has trained martial arts for over 20 years, initially focusing on Kendo and Chinese martial arts (Wushu and Shaolin Kung fu). Born in the UK, she holds dual citizenship with Hong Kong and Italy. She is now a black belt under Murilo Santana of Unity Jiu Jitsu.

Emily Kwok

Emily is a 3x BJJ world champion, internationally sought-after instructor, and one of the true pioneers of the sport. In this series of conversations, Emily shares her strategies for achieving peak performance and optimizing the self, which she has refined alongside black belt luminaries Marcelo Garcia and Josh Waitzkin.

Rachel Ranschau

Rachel is a black belt under Andre Galvao and trains out of Atos HQ in San Diego.  She's a nationally ranked Jiu-Jitsu athlete, and an outstanding coach in both gi and no gi.  She's excellent at explaining the technical details which make the fundamentals truly effective in competition.

Rory van Vliet

Rory is a Rob Biernacki black belt, instructor at Island Top Team, and the founder of popular YouTube channel RVVBJJ. Rory is a specialist in self-defense for healthcare and corrections, and created the Guard Retention Formula instructional alongside Grapplearts founder Stephan Kesting.

Steve Kwan

Steve is a Brazilian Jiu-Jitsu black belt under Emily Kwok, and the founder of BJJ Mental Models, the world's top Jiu-Jitsu education podcast. Steve is best known for using systems thinking, pattern recognition, and mental models to teach Jiu-Jitsu in a way that's ideal for beginners and hobbyists.

Connect with our coaching team and upgrade your Jiu-Jitsu today by activating your free trial here: 👇


Here's some feedback from real subscribers:

“Just wanted to say I'm legitimately blown away from the value I've gotten out of this free trial thus far and I will definitely be a continuing subscriber! I thought the podcast content alone was great, but not only do I benefit from the courseware and the footage review service, the help and support I've received from the Discord community just out of the kindness of people's hearts! Maybe it's my upbringing talking, but it typically feels so self-indulgent to receive this much help from people, and to have this many resources shared with me at once, let alone from people I've never met, and during a free trial at that. Just being given the time of day at all means a lot to me. Thanks for all the work you've put into this and of course, thank you for responding to my novel of an email and reviewing my tournament footage! It really means a lot. Being exposed to all this as a white belt is incredible and I'm looking forward to all of the improvements I know l'Il see in my training once my knee is healed. I've been going on and on to my coach and training partners at my gym about how excited I've been about BJJMM.”


“I used all the advice you shared today, and wow! I almost don't believe how effective it was. I rolled against the same big black belt and although I know he is going easy on me, I was able to stay on top the whole round. Can't thank you enough, I've felt so lost against him for years. You guys are the best.”


“Thank you for your sparring analysis! It was super helpful and I look forward to implementing your suggestions in my game. Living in a small town, it's really hard for me to get personalized roll feedback locally. Even when I get offered some by our instructor, they can be inconsistent and hard to work with. Your reviews, platform, and the podcasts have been incredibly helpful to improving my BJJ game. Thanks again and keep up the great work!”


Our work has been featured in...

Jiu-Jitsu Times

“While these days, jiu-jitsu podcasts may seem like a dime a dozen, a few have skyrocketed in popularity in the past few years, retaining a loyal audience of listeners. Among these is Steve Kwan’s BJJ Mental Models, which focuses on the conceptual side of jiu-jitsu. In its five-year tenure, the podcast has hosted a variety of guests, from highly decorated black belt competitors, to experts on psychology, medicine, and more.”

Read more

Jits Magazine

“Steve Kwan is perhaps best known to the Jiu-Jitsu community as a BJJ black belt under Emily Kwok and the founder of BJJ Mental Models, the world’s leading Jiu-Jitsu education podcast. We were lucky enough to get the chance to sit down with him and our conversation covered several important topics.”

Read more

Time to choose.

If you've read this far, I'm guessing you're interested in seeing how BJJ Mental Models Premium could benefit you! But if you're like a lot of people, you might be hesitant to sign up for something new when you're not sure what the outcome will be.


Here's my recommendation: take a minute to sign up for your free trial right now. It's easy to forget these things if you don't take action right away, so while you're already here, why not sign up for a free trial and give it a shot? You're getting access to a ton of awesome content, coaching services, and community access, and it's completely free for the first 7 days.


If you try it out and Premium wasn't what you expected, no harm done - just cancel and you won't be charged a cent. But if you're like our existing subscribers and it turns out Premium was what you were looking for, this may be the moment you look back on where your Jiu-Jitsu game changed forever.


So take a minute and sign up for your free trial, right here and now: 👇

7-day free trial.
Cancel anytime.
As low as $20/mo.


Need help?

Whether you have questions about a course or the content, we're here to help.

Contact us